Birmingham based marketing agency, BranchMartinSpicer has been appointed to re-brand the London tours and luxury European Travel company, Premium Tours.
Premium Tours provides London sightseeing day trips by open top bus as well as luxury coach tours throughout the UK and Europe. Renowned for offering themed and bespoke tours including the Harrods London Highlights Tour and Harry Potter Black Taxi Tour, the travel company wanted to develop their brand in order to maximize on the tourism trade within the UK during 2012.
Neil Wotton, managing director of Premium Tours explained: “With the Olympic games and the Queens Jubliee both happening this year, we are confident that this will be a successful year for the country’s tourism industry.
“We are looking forward to welcoming both overseas and domestic visitors and felt that it was time to develop our brand to reflect not only the quality of our tours but to celebrate this year in tourism”.
The team at BranchMartinSpicer has an extensive history of creating and developing brands at a local, national and international level and has worked on projects including projects including Birmingham City University.
Commenting on the new client, BranchMartinSpicer’s creative director, Richard Spicer said: “Premium Tours is a really exciting brand for us to work on, they have a strong reputation for providing a bespoke high quality service and it will be enjoyable to help develop a brand that really illustrates these values.”
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